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Blog
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MMM Myth Busting With M&C Saatchi Performance
Understanding the Future of Marketing with Media Mix Modeling In today's rapidly changing marketing landscape, it's crucial for brands and marketers to stay ahead of the curve—adapting to new methodologies...
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Blog
Education
Strategic Consulting
Power Up Your Measurement—MMM Tooling for Gaming Growth: Webinar Q&A
Answers to your questions from the AIM by Kochava + TikTok Gaming webinar A panel of industry experts from AIM by Kochava and TikTok Gaming recently hosted the webinar Power...
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Webinar
MMM Fundamentals for Privacy-First Growth
MMM Fundamentals for Privacy-First Growth Join marketing mix modeling (MMM) experts as they unpack the fundamentals of next-generation MMM technology and how it helps marketers drive growth in the face...
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Webinar
Power Up Your Measurement: MMM Tooling for Gaming Growth
Power Up Your Measurement: MMM Tooling for Gaming Growth Dive into the next generation of real-time marketing mix modeling (MMM) technology—dynamic enough to serve the needs of today’s gaming UA...
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Content
MMM 101: An Introduction to Marketing Mix Modeling
MMM 101: An Introduction to Marketing Mix Modeling Future-proof your privacy-first measurement strategy and optimize your marketing through holistic, data-driven insights Get your free guide What you will learn in...
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Blog
Events
Industry
Exploring MMM With Meta and Pixel Federation
Key takeaways from an expert MMM panel at Gamesforum Barcelona Gary Danks, GM of AIM, recently had the pleasure of diving deep into the world of marketing mix modeling (MMM)...
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Blog
Press
Why Companies are Opting for MMM Solutions
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Blog
Marketing Mix Modeling
Marketing Mix Modeling Challenges
5 Reasons Companies Are Choosing SaaS MMM Products Over In-House MMM The shift from in-house solutions to specialized SaaS platforms in the realm of marketing mix modeling (MMM) is a...
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Webinar
MMM – The Complete Rundown
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Blog
Marketing
Why advertisers are leveraging marketing mix modeling to quantify external sales factors
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Blog
Marketing
Performance Power Players: Gary Danks on the Importance of Media Mix Models
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Blog
Marketing Mix Modeling
Establishing Trust in Marketing Mix Modeling Solutions
An exploration of how AIM verifies its precision and efficacy In today's dynamic marketing landscape, making data-driven decisions is more crucial than ever. However, the introduction of new data modeling...
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Next »
Blog
News
MMM Myth Busting With M&C Saatchi Performance
Understanding the Future of Marketing with Media Mix Modeling In today's rapidly changing marketing landscape, it's crucial for brands and marketers to stay ahead of the curve—adapting to new methodologies...
Read More
Blog
Education
Strategic Consulting
Power Up Your Measurement—MMM Tooling for Gaming Growth: Webinar Q&A
Answers to your questions from the AIM by Kochava + TikTok Gaming webinar A panel of industry experts from AIM by Kochava and TikTok Gaming recently hosted the webinar Power...
Read More
Blog
Events
Industry
Exploring MMM With Meta and Pixel Federation
Key takeaways from an expert MMM panel at Gamesforum Barcelona Gary Danks, GM of AIM, recently had the pleasure of diving deep into the world of marketing mix modeling (MMM)...
Read More
Blog
Press
Why Companies are Opting for MMM Solutions
Read More
Blog
Marketing Mix Modeling
Marketing Mix Modeling Challenges
5 Reasons Companies Are Choosing SaaS MMM Products Over In-House MMM The shift from in-house solutions to specialized SaaS platforms in the realm of marketing mix modeling (MMM) is a...
Read More
Blog
Marketing
Why advertisers are leveraging marketing mix modeling to quantify external sales factors
Read More
Blog
Marketing
Performance Power Players: Gary Danks on the Importance of Media Mix Models
Read More
Blog
Marketing Mix Modeling
Establishing Trust in Marketing Mix Modeling Solutions
An exploration of how AIM verifies its precision and efficacy In today's dynamic marketing landscape, making data-driven decisions is more crucial than ever. However, the introduction of new data modeling...
Read More
Blog
Marketing
14 marketing experts on how tech is turbocharging Christmas shopping strategies
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Blog
Marketing
There’s No Such Thing as an Organic Install
Understanding the Decomposition of Installs With MMM In the vast garden of app marketing, we often hear terms like "organic installs" that make it sound like app installs grow spontaneously...
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Blog
Marketing
Is it time to adopt marketing mix modelling over touch attribution?
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Blog
Marketing
Embracing Marketing Mix Modeling Over Touch Attribution
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Next »
MMM Fundamentals for Privacy-First Growth
MMM Fundamentals for Privacy-First Growth Join marketing mix modeling (MMM) experts as they unpack the fundamentals of next-generation MMM technology and how it helps marketers drive growth in the face...
Watch Now
Power Up Your Measurement: MMM Tooling for Gaming Growth
Power Up Your Measurement: MMM Tooling for Gaming Growth Dive into the next generation of real-time marketing mix modeling (MMM) technology—dynamic enough to serve the needs of today’s gaming UA...
Watch Now
MMM – The Complete Rundown
Watch Now
MMM 101 A 3-Part Webinar Series
MMM 101 A 3-Part Webinar Series Three 20-minute Webinars to Learn Everything You Need to Know About Marketing Mix Modeling (MMM). Watch On-Demand Everyone is talking about marketing mix modeling...
Watch Now
Unleashing the Power of AIM: A Deep Dive into 11.3% Sales Growth
Unleashing the Power of AIM:A Deep Dive into 11.3% Sales Growth! Background A leading brand in a competitive industry with strong user acquisition (UA) processes and a global budget experienced...
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MMM 101: An Introduction to Marketing Mix Modeling
MMM 101: An Introduction to Marketing Mix Modeling Future-proof your privacy-first measurement strategy and optimize your marketing through holistic, data-driven insights Get your free guide What you will learn in...
Read More
Frequently Asked Questions (FAQ) for AIM Product
How long does it take to on-board? Short Answer: Approximately 4 weeks. Full Answer: Typically, from end-to-end, this process spans about 4 weeks. This duration allows us to understand...
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