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How Marketing Mix Modeling Works: Hierarchical Bayesian Models
Unpacking the technical fabric of AIM In the rapidly advancing domain of digital marketing, precision and analytical depth are not just virtues but necessities. Our marketing mix modeling platform, AIM...
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Blog
Education
Top 5 Challenges to Building MMM In-House
Why many organizations abandon building an internal MMM solution Having worked in the field of marketing mix modeling (MMM) for nearly five years, I have engaged with hundreds of advertisers...
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Education
Blog
Videos & Podcasts
APS NYC 2024: Unlocking Growth Through Marketing Mix Modeling
An MMM workshop at App Promotion Summit NYC In today’s world, where there is an excess of data yet loss of signal granularity, mastering marketing mix modeling (MMM) is crucial...
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Blog
News
Utilising MMM allows gaming companies to stay ahead of the competition
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Videos & Podcasts
Blog
News
Unlocking App Growth with Marketing Mix Modeling
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News
Blog
MMM Myth Busting With M&C Saatchi Performance
Understanding the Future of Marketing with Media Mix Modeling In today's rapidly changing marketing landscape, it's crucial for brands and marketers to stay ahead of the curve—adapting to new methodologies...
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Education
Blog
Strategic Consulting
Power Up Your Measurement—MMM Tooling for Gaming Growth: Webinar Q&A
Answers to your questions from the AIM by Kochava + TikTok Gaming webinar A panel of industry experts from AIM by Kochava and TikTok Gaming recently hosted the webinar Power...
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Webinar
MMM Fundamentals for Privacy-First Growth
MMM Fundamentals for Privacy-First Growth Join marketing mix modeling (MMM) experts as they unpack the fundamentals of next-generation MMM technology and how it helps marketers drive growth in the face...
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Webinar
Power Up Your Measurement: MMM Tooling for Gaming Growth
Power Up Your Measurement: MMM Tooling for Gaming Growth Dive into the next generation of real-time marketing mix modeling (MMM) technology—dynamic enough to serve the needs of today’s gaming UA...
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Content
MMM 101: An Introduction to Marketing Mix Modeling
MMM 101: An Introduction to Marketing Mix Modeling Future-proof your privacy-first measurement strategy and optimize your marketing through holistic, data-driven insights Get your free guide What you will learn in...
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Blog
Events
Industry
Exploring MMM With Meta and Pixel Federation
Key takeaways from an expert MMM panel at Gamesforum Barcelona Gary Danks, GM of AIM, recently had the pleasure of diving deep into the world of marketing mix modeling (MMM)...
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Blog
Press
Why Companies are Opting for MMM Solutions
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Next »
Blog
Education
How Marketing Mix Modeling Works: Hierarchical Bayesian Models
Unpacking the technical fabric of AIM In the rapidly advancing domain of digital marketing, precision and analytical depth are not just virtues but necessities. Our marketing mix modeling platform, AIM...
Read More
Blog
Education
Top 5 Challenges to Building MMM In-House
Why many organizations abandon building an internal MMM solution Having worked in the field of marketing mix modeling (MMM) for nearly five years, I have engaged with hundreds of advertisers...
Read More
Education
Blog
Videos & Podcasts
APS NYC 2024: Unlocking Growth Through Marketing Mix Modeling
An MMM workshop at App Promotion Summit NYC In today’s world, where there is an excess of data yet loss of signal granularity, mastering marketing mix modeling (MMM) is crucial...
Read More
Blog
News
Utilising MMM allows gaming companies to stay ahead of the competition
Read More
Videos & Podcasts
Blog
News
Unlocking App Growth with Marketing Mix Modeling
Read More
News
Blog
MMM Myth Busting With M&C Saatchi Performance
Understanding the Future of Marketing with Media Mix Modeling In today's rapidly changing marketing landscape, it's crucial for brands and marketers to stay ahead of the curve—adapting to new methodologies...
Read More
Education
Blog
Strategic Consulting
Power Up Your Measurement—MMM Tooling for Gaming Growth: Webinar Q&A
Answers to your questions from the AIM by Kochava + TikTok Gaming webinar A panel of industry experts from AIM by Kochava and TikTok Gaming recently hosted the webinar Power...
Read More
Blog
Events
Industry
Exploring MMM With Meta and Pixel Federation
Key takeaways from an expert MMM panel at Gamesforum Barcelona Gary Danks, GM of AIM, recently had the pleasure of diving deep into the world of marketing mix modeling (MMM)...
Read More
Blog
Press
Why Companies are Opting for MMM Solutions
Read More
Blog
Marketing Mix Modeling
Marketing Mix Modeling Challenges
5 Reasons Companies Are Choosing SaaS MMM Products Over In-House MMM The shift from in-house solutions to specialized SaaS platforms in the realm of marketing mix modeling (MMM) is a...
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Marketing
Blog
Why advertisers are leveraging marketing mix modeling to quantify external sales factors
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Marketing
Blog
Performance Power Players: Gary Danks on the Importance of Media Mix Models
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Next »
MMM Fundamentals for Privacy-First Growth
MMM Fundamentals for Privacy-First Growth Join marketing mix modeling (MMM) experts as they unpack the fundamentals of next-generation MMM technology and how it helps marketers drive growth in the face...
Watch Now
Power Up Your Measurement: MMM Tooling for Gaming Growth
Power Up Your Measurement: MMM Tooling for Gaming Growth Dive into the next generation of real-time marketing mix modeling (MMM) technology—dynamic enough to serve the needs of today’s gaming UA...
Watch Now
MMM – The Complete Rundown
Watch Now
MMM 101 A 3-Part Webinar Series
MMM 101 A 3-Part Webinar Series Three 20-minute Webinars to Learn Everything You Need to Know About Marketing Mix Modeling (MMM). Watch On-Demand Everyone is talking about marketing mix modeling...
Watch Now
Unleashing the Power of AIM: A Deep Dive into 11.3% Sales Growth
Unleashing the Power of AIM:A Deep Dive into 11.3% Sales Growth! Background A leading brand in a competitive industry with strong user acquisition (UA) processes and a global budget experienced...
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MMM 101: An Introduction to Marketing Mix Modeling
MMM 101: An Introduction to Marketing Mix Modeling Future-proof your privacy-first measurement strategy and optimize your marketing through holistic, data-driven insights Get your free guide What you will learn in...
Read More
Frequently Asked Questions (FAQ) for AIM Product
How long does it take to on-board? Short Answer: Approximately 4 weeks. Full Answer: Typically, from end-to-end, this process spans about 4 weeks. This duration allows us to understand...
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