Maximize Your ROAS: Cutting-Edge Attribution Strategies for Mobile Gaming

Unlock Growth With
Next-Generation Marketing Mix Modeling (MMM)

Continuously learn from your marketing results and gain powerful MMM insights to create privacy-first growth strategies

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Enhance performance: Get actionable MMM data for greater incrementality and ROI

Integrate seamlessly: Slip MMM effortlessly into your existing workflows with no disruptions

Bridge attribution gaps: Overcome signal loss left by touch attribution and evolving data privacy changes

Kochava’s MMM Solution Is MMP-Agnostic and Works Seamlessly With Any Mobile Measurement Partner (MMP)

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Mounting UA Challenges

User Acquisition (UA) marketing faces significant challenges. Touch attribution has become less reliable due to the evolving privacy landscape, and traditional MMM and incrementality tests struggle to keep pace with the dynamic UA landscape.

Today’s UA marketer requires a more agile solution to navigate a rapidly changing environment.

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Introducing AIM: A Next-Generation Marketing Mix Modeling (MMM) Tool

AIM (Always-On Incremental Measurement) is designed specifically to address the challenges faced by UA marketers. Its unique approach leverages advanced machine learning that continuously adapts to new market information. The result? Precise insights your UA buying team can take action on.

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Powered by Trusted Excellence in UA Marketing

AIM is powered by Kochava, a leading authority with deep-rooted knowledge of UA marketing. We understand your challenges—because we’ve helped countless clients overcome them.

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Resources

Don’t want to miss a beat? See our Resources page.

New to Marketing Mix Modeling?

How MMM works, how it’s different from last-touch attribution, and the latest advancements that make it more approachable

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Power Up Your Measurement: MMM Tooling for Gaming Growth

Experts from AIM by Kochava and TikTok Gaming discuss next-generation MMM technology

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MMM 101: A 3-Part Webinar Series

Three 20-minute webinars with everything you need to know about marketing mix modeling (MMM)

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Exploring MMM With Meta and Pixel Federation

Key takeaways from an expert MMM panel at Gamesforum Barcelona

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How Is AIM’s Next-Generation MMM Superior to Traditional MMM?

See how AIM drove an 11.3% increase in sales while reducing average CPA. View Case Study

Traditional MMM

Consultative/Agency Solution

  • Manual approach
  • Point-in-time project from a set date
  • Can be expensive
  • Static result output—results do not change

In-House Solution

  • Robyn from Meta or build your own
  • Point-in-time project from a set date
  • Requires data scientist
  • Static result output—once a month to a quarter

Next-Generation MMM

SaaS (Software as a Service) Solution

  • Designed for marketers
  • Auto-updates models in real-time
  • Actionable data
  • Low resources required
  • Cost-effective

3 Simple Steps to Enhance Your UA Strategy With AIM

Book a meeting: Meet the AIM team

The first step to enhance your UA strategy is a simple meeting. Arrange a consultation with our AIM team today.

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Effortless onboarding: No SDKs, no tags, no data privacy issues

Our onboarding process is straightforward and respects data privacy. With AIM, there’s no need for SDKs, tags, or sensitive data.

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Test AIM: 3-month trial, no obligation

See the value AIM offers firsthand. Try our UA modeling tool for three months without any commitment.

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AIM Features

1. Optimized budget planning: Leveraging real-time market data, AIM provides automated, optimized budget recommendations, enhancing performance by addressing variables such as seasonality, channel saturation, and incremental gains.

2. Continuous learning: With its sophisticated system that adapts and updates daily, AIM ensures that your insights are always current and accurate.

3. Effective data: AIM presents actionable, meaningful MMM data to streamline your marketing investments, bolstering your buying decisions with powerful data science.

4. Accurate forecasting: AIM delivers precise performance forecasts, enhancing your decision-making process and ultimately improving your return on investment.

5. Powerful scenario planning: AIM enables the simulation of different investment scenarios, giving you a clear view of the potential impact on short-, mid-, and long-term performance.

Interested in a demo?

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