MMM 101: An Introduction to Marketing Mix Modeling
Future-proof your privacy-first measurement strategy and optimize your marketing through holistic, data-driven insights
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What you will learn in this free eBook:
- Fundamentals of marketing mix modeling (MMM)
- Differences between MMM and last-touch attribution
- Key advantages of MMM
- Applying MMM to marketing strategies
- Selecting the right MMM solution for your needs