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Why Companies are Opting for MMM Solutions
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Blog
Marketing Mix Modeling
Marketing Mix Modeling Challenges
5 Reasons Companies Are Choosing SaaS MMM Products Over In-House MMM The shift from in-house solutions to specialized SaaS platforms in the realm of marketing mix modeling (MMM) is a...
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Webinar
MMM – The Complete Rundown
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Marketing
Blog
Why advertisers are leveraging marketing mix modeling to quantify external sales factors
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Marketing
Blog
Performance Power Players: Gary Danks on the Importance of Media Mix Models
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Blog
Marketing Mix Modeling
Establishing Trust in Marketing Mix Modeling Solutions
An exploration of how AIM verifies its precision and efficacy In today's dynamic marketing landscape, making data-driven decisions is more crucial than ever. However, the introduction of new data modeling...
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Marketing
Blog
14 marketing experts on how tech is turbocharging Christmas shopping strategies
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Marketing
Blog
There’s No Such Thing as an Organic Install
Understanding the Decomposition of Installs With MMM In the vast garden of app marketing, we often hear terms like "organic installs" that make it sound like app installs grow spontaneously...
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Marketing
Blog
Is it time to adopt marketing mix modelling over touch attribution?
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Webinar
MMM 101 A 3-Part Webinar Series
MMM 101 A 3-Part Webinar Series Three 20-minute Webinars to Learn Everything You Need to Know About Marketing Mix Modeling (MMM). Watch On-Demand Everyone is talking about marketing mix modeling...
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Case Study
Unleashing the Power of AIM: A Deep Dive into 11.3% Sales Growth
Unleashing the Power of AIM:A Deep Dive into 11.3% Sales Growth! Background A leading brand in a competitive industry with strong user acquisition (UA) processes and a global budget experienced...
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Marketing
Blog
Embracing Marketing Mix Modeling Over Touch Attribution
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Marketing
Blog
Performance Power Players: Gary Danks on the Importance of Media Mix Models
Read More
Blog
Marketing Mix Modeling
Establishing Trust in Marketing Mix Modeling Solutions
An exploration of how AIM verifies its precision and efficacy In today's dynamic marketing landscape, making data-driven decisions is more crucial than ever. However, the introduction of new data modeling...
Read More
Marketing
Blog
14 marketing experts on how tech is turbocharging Christmas shopping strategies
Read More
Marketing
Blog
There’s No Such Thing as an Organic Install
Understanding the Decomposition of Installs With MMM In the vast garden of app marketing, we often hear terms like "organic installs" that make it sound like app installs grow spontaneously...
Read More
Marketing
Blog
Is it time to adopt marketing mix modelling over touch attribution?
Read More
Marketing
Blog
Embracing Marketing Mix Modeling Over Touch Attribution
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Marketing
Blog
Marketers Head Back to the Future With MMM
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Marketing
Blog
The Movie Theatre: A Helpful Analogy When Marketers First Encounter MMM
When marketers first encounter the concept of marketing mix modeling (MMM), it may feel as though they've missed the key plot of a film, making it hard to follow. That's...
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Marketing
Blog
Navigating New Waters: From Deterministic to Probabilistic Marketing Measurement
Before we begin, it’s important to clarify when we discuss probabilistic marketing measurement, we're not referring to the dwindling methodology of fingerprint attribution. Instead, the probabilistic approach we advocate in...
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Blog
Marketing
Explainer: A Two-Minute Guide To Marketing Mix Modeling (MMM)
What is Marketing Mix Modeling? Marketing mix modeling (MMM), also called media mix modeling, is a statistical method that analyzes time series data (chronological data) from sales and marketing. The...
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