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Blog
Marketing
There’s No Such Thing as an Organic Install
Understanding the Decomposition of Installs With MMM In the vast garden of app marketing, we often hear terms like "organic installs" that make it sound like app installs grow spontaneously...
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Blog
Marketing
Is it time to adopt marketing mix modelling over touch attribution?
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Webinar
MMM 101 A 3-Part Webinar Series
MMM 101 A 3-Part Webinar Series Three 20-minute Webinars to Learn Everything You Need to Know About Marketing Mix Modeling (MMM). Watch On-Demand Everyone is talking about marketing mix modeling...
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Case Study
Unleashing the Power of AIM: A Deep Dive into 11.3% Sales Growth
Unleashing the Power of AIM:A Deep Dive into 11.3% Sales Growth! Background A leading brand in a competitive industry with strong user acquisition (UA) processes and a global budget experienced...
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Blog
Marketing
Embracing Marketing Mix Modeling Over Touch Attribution
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Blog
Marketing
Marketers Head Back to the Future With MMM
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FAQ
Frequently Asked Questions (FAQ) for AIM Product
How long does it take to on-board? Short Answer: Approximately 4 weeks. Full Answer: Typically, from end-to-end, this process spans about 4 weeks. This duration allows us to understand...
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Blog
Marketing
The Movie Theatre: A Helpful Analogy When Marketers First Encounter MMM
When marketers first encounter the concept of marketing mix modeling (MMM), it may feel as though they've missed the key plot of a film, making it hard to follow. That's...
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Blog
Marketing
Navigating New Waters: From Deterministic to Probabilistic Marketing Measurement
Before we begin, it’s important to clarify when we discuss probabilistic marketing measurement, we're not referring to the dwindling methodology of fingerprint attribution. Instead, the probabilistic approach we advocate in...
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Blog
Marketing
Explainer: A Two-Minute Guide To Marketing Mix Modeling (MMM)
What is Marketing Mix Modeling? Marketing mix modeling (MMM), also called media mix modeling, is a statistical method that analyzes time series data (chronological data) from sales and marketing. The...
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Blog
Marketing
The Movie Theatre: A Helpful Analogy When Marketers First Encounter MMM
When marketers first encounter the concept of marketing mix modeling (MMM), it may feel as though they've missed the key plot of a film, making it hard to follow. That's...
Read More
Blog
Marketing
Navigating New Waters: From Deterministic to Probabilistic Marketing Measurement
Before we begin, it’s important to clarify when we discuss probabilistic marketing measurement, we're not referring to the dwindling methodology of fingerprint attribution. Instead, the probabilistic approach we advocate in...
Read More
Blog
Marketing
Explainer: A Two-Minute Guide To Marketing Mix Modeling (MMM)
What is Marketing Mix Modeling? Marketing mix modeling (MMM), also called media mix modeling, is a statistical method that analyzes time series data (chronological data) from sales and marketing. The...
Read More
« Prev
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